In accordance with the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be valid and accurate all the time. Additionally, this info is publicly visible on WHOIS lookup sites and while this may be OK for organizations, it may not be very acceptable for individuals, because anyone can view their names and their personal street and email addresses, particularly in times when identity fraud is not that rare. This is why registrars have launched a service that conceals the details of their clients without modifying them. The service is called Whois Privacy Protection. If it is active, people will see the details of the registrar, not the domain owner’s, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still impossible to hide your personal info with certain country-code ones.